With the growing trend of national fitness, the young generation at home and overseas tend to pursue professional sports, which drives the consumer goods in healthy sector to deliver on more professional and differentiated needs. Beverage giants are working hard to win market position through continuous innovation, and the sports beverage market is ushering in a warm spring. At the same time, Nongfu Spring seizes the moment and updates its Scream Energy Drink. On February 25, Scream Energy Drink, the classic brand of Nongfu Spring, unveiled the third generation Isotonic Scream Energy Drink coming in two flavors, sea salt pummelo and sea salt green orange. This brand-new isotonic product is more professional and better fits subdivided sports scenarios. It put forwards the concepts of "sport hydration, professional isotonicity" and "timely and flexible water replenishing". The products of Scream Energy Drink are constantly upgraded and iterated and is promised to set a new trend in the sports beverage industry.

Scream Energy Drink has been on the market for 17 years since the debut of the blue bottle (fibrous), green bottle (polypeptide contained) and red bottle (plant) Scream in 2004, and the launch of green mango flavor and white peach flavor featuring recreation in 2019. Scream Energy Drink represents a very special brand in most people’s hearts. Since its launch 17 years ago, Nongfu Spring has hardly earmarked any money for marketing and advertising, but this product creates a miracle: Based on its excellent product strength and brand power, it maintains a continuous and steady growth and grabs more market share of the segmental sports drink. In 2021, Nongfu Spring unveiled two strategic new members, the two isotonic drinks further strengthening the product advantages in the sports beverage market and activating this old brand.

Beyond that, to fully satisfy the demands of consumers, Scream Energy Drink works out a scientific ratios for the formula to further match subdivided sports scenarios and meet differentiated water replenishing needs under different exercise intensities. It follows that the new Energy Drink has made great efforts to subdivide functions and understand the demands of consumers. Additionally, it customizes the sugar content of the two new launches. One features sugar contained "isotonic sports drink" and the other is sugar free "isotonic electrolyte drink". It also tailors the sweetness of the two products to cater to different tastes. Sports people usually prefer cool drinks with slightly sweet taste when running with sweat. And the packaging of the new Scream Energy Drink also changes the original design style to a more boldly sport style with more sporty and fashion breath.

Different from taurine-based energy drinks, sports drinks become increasingly popular among young people with its moderate water replenishing concept. As a mature sports beverage brand, Scream Energy Drink has made steady progress over the past few years. This move of Nongfu Spring is definitely not a sudden impulse but based on careful market judgment and layout. It is expected that the new launches of Scream Energy Drink will open up a new prospect.